COOOoOooLLLL!

I agree with Merchants of Cool. We decide what's cool and it's us who buy things when we like it. The more we buy, the more it's on demand. But when everyone has it, it's no longer going to be cool. So we control what's cool in our society. Everyone's the same and I think no one is authentic when it comes to satisfying our needs. If you don't have what everyone else has, then your not cool. That's why I agree with the documentary. No one's original.