Merchants of Cool

I do think that teens have control over what is cool. Teens are cool's inspiration. We have the choice to decide if it's cool to us or not. Some of us think that ipods are cool, but some of us might think that any other mp3 player can be just as cool. ipods are cool because they have more features & so many of us buy it. If we all didn't own ipods, the media wouldn't consider it cool anymore. The media doesn't control cool - we do.