no cool ._.

How about asking yourself, where do you get the “cool” styles from. I don't think that we teenagers have the power to control over what is cool, and to develop a trend of a certain “thing” to be cool, it needs cooperation of most dominated teenagers and the media. For instance, for a certain style, maybe punk or hiphop style; it might be unique when a person wears it, but when this style spreads off to other teenagers by the media, it becomes a trend, the “cool” is shared by a lot of people, and this doesn’t remain unique anymore. A person or teens can’t control over what is cool, only the media does. If we didn’t get the information from the media, would we know what’s in the trend now? Actually it’s all about the media who controls everything, us, trend, and defines what is “cool”.

I agree that the argument in Merchants of Cool seizes teen culture in order to exploit them and uses them for their profit. They are the media, they have the power to control over us, and we do follow their rules voluntarily. As we do want to be in trend, we intend to neglect the fact that we are the profit tools of the corporation and blindly follow what’s there in the media. However, this isn’t harmful to teenagers, this is what we are willingly do, it satisfy us and we’re just somewhat being used. We’re just being urged to help making their profit, a tool.