"Pop culture is not about depth. It's about marketing, supply and demand, consumerism." -Trevor Dunn

What I think Mr. Dunn is saying is that if you want to find what you're really looking for, you have to look further than the mainstream. His main idea is that the greatest forms of entertainment aren't available to us in modern pop culture, only the most popular and (currently) trendy.

But because pop culture means popular culture, the majority of people who follow it and try to keep up with current trends will be sucked in to enjoy what they see, hear, or read. This gives corporations a perfect advertising opportunity. Whether it be endorsing their products using celebrities, false advertising, or clever commercials, they know that if their product is targetted towards the right age group, the product will see huge sales boosts.

Check out this Carl's Jr Commercial:


As you can see, it has nothing to do with fast food. Paris is all soaped up rolling around on top of a car with sex music playing in the background and at near end of the commercial, she takes a bite of a huge burger which she probably spit out afterwards, and the screen goes black with white text in the middle "The Spicy BBQ Six Dollar Burger....That's Hot." Right...so because Paris is such a good role model and because supposedly she's attractive and eats six dollar burgers, you should eat at Carl's Jr, too.

Who honestly thinks that she would even touch that burger. Hell, she probably would not even go inside a fast food restaurant. It's almost as believable as Michael Jordan using Rayovac's rechargeable batteries. Don't you think he can afford the real ones?